With gratitude,
Elise Herzig
Executive Director
Message from Elise Herzig, Executive Director, JIAS

Reflecting on the past year and all that JIAS accomplished including the thousands of clients served, I am filled with immense pride and gratitude for our talented staff, dedicated volunteers, generous donors, and valued partners. Each of you plays an integral role in our ability to welcome, support, and integrate new immigrants and refugees.
Leading an organization that is 102 years old comes with a responsibility to build on its legacy and continue its mission.
A resilient organization requires the ability to anticipate, respond, and adapt to change in a way that stays true to its mandate, is authentic to its values, and does not put the organization and its stakeholders at risk.
A few weeks ago, I spoke to a national group; the title of my presentation was 3 Years - 3 Crisis Responses: Afghanistan 2021; Ukraine 2022 and Israel 2023.
While these global crises were unique and unexpected, JIAS was a lead responder for people seeking safety in Canada. As a result of our skills and knowhow, JIAS continued to become a sought out partner among local, national, and international groups. For example, JIAS is currently the only settlement agency in Canada that is funded by Airbnb.org to provide emergency short-term housing for our newcomers.
Core to our success is the strong leadership at all levels of the organization – specifically, our board Chair, Shelly Markel, the board, management, staff, and volunteers. Donors, funders, and partners recognize JIAS as a sector leader and innovator and give us the means to grow exponentially.
What has dramatically changed in the past two years has been the agency’s ability to raise new monies for clients' urgent needs. This has empowered our settlement team to address housing and food insecurity. Additionally, as many of our recent clients have fled war zones, we have increased mental health programming for both clients and staff.
This has been a particularly difficult year.
It has not been easy leading a Jewish organization post-October 7. As my father was a Holocaust survivor, I was exposed to many survivors that modeled healthy, resilient attitudes. Despite their many losses, they chose to move forward and build a better future. Their resilience and faith has always given me strength and hope.
Over the past 11 months, I have received many calls from family members and friends asking me what advice my late father would give them during this difficult time in our Jewish history. I respond, “Have faith. Step up. Have courage. Surround yourself with good people; and work towards a better future.”
When I have a difficult hour or hard day, I am comforted knowing that leading JIAS and working with all of you, enables me to heed his advice.
We are at a pivotal stage in our country’s immigration strategy. Over a five-year period, the number of displaced people in the world has increased from 80 million to 120 million, which means more people want to come to Canada. During that same five-year period, we have seen a shift from positive to negative Canadian attitudes towards immigration. In 2019, 35% of Canadians polled by Leger felt that Canada had too many immigrants. By July 2024 , their new poll showed the number increased to 60%. This change in attitudes towards newcomers is being seen across the globe as countries offer to pay asylum seekers to leave, and immigrants are being blamed for societal problems.
While I do not know what the future of Canadian immigration will look like, I can share with you my vision for the future. Canada will look like JIAS:
- Staff that came to Canada as refugees and have chosen to work with other refugees, even though this often triggers reminders of their own trauma,
- The mother who took her family to Canada and packed ¾ of her van with her children’s toys so that they would find comfort during the scary journey.
- The woman who was on a trajectory of professional success and, with no choice, was forced to leave her country and start over, and is doing so with grace and courage;
- The son who made it to safety with his family in Canada, and risked a return trip to Afghanistan to bring his mother to Canada;
- The woman who was not allowed to choose her profession and studies in her country of birth, who had the courage to go back to school in Toronto and reclaim the the destiny she sought,
- The colleague who while worrying about her loved ones in Ukraine, would bring to staff and her Jewish friends homemade challahs over the first few weeks of the war in Israel; and
- Staff members who coordinated challah bake that brought together staff from diverse backgrounds, religions, and ethnicities to bake challahs with prayers for the safe return of the hostages and peace.
Imagine a Canada where we looked out for each other as reflected in these examples.
In the Bible, when Moses was preparing to pass on his baton of leadership to his successor Joshua, he shared with the Israelites lessons he wanted them to take with them as they settled in the land of Israel. One of his teachings was the phrase, “Tzedek, Tzedek, Tirdof” Justice, Justice, you shall pursue. Why is there a repetition of the word justice? One interpretation is, the first-time justice is stated, it is a call to action – the second time, is to ensure that the intention behind the action is righteous. So, too, we need these dual concepts to be embedded in our immigration system. We should always ensure that our intentions and calls to action are rooted in how we help others.
Message from Shelly Markel, Chair, JIAS Board of Directors
Dear friends,
This last year has proven to be many things: interesting, satisfying, intense and emotional.
Our Board year began focusing on the future and the organization’s growth strategy for the upcoming five years. A federal Call for Proposal – a submission to the government for the next five years of funding - was an opportunity to identify how we could position the organization to achieve even more with the support of one of our key funders.
The task challenged our Board and afforded the opportunity to think deeply and strategically about the future. With the support of the JIAS management team led by the remarkable visionary, Elise Herzig, the Board did a deep dive into the issues –giving careful consideration to our growth potential while weighing these goals against the organization’s current strengths and capabilities.
As the Board engaged with wisdom and guidance, its understanding of key issues in the sector and the organization deepened. In many ways it was the dream scenario for a case study in excellence in board governance, with the majority of its time spent looking forward on a high and strategic level. The Call for Proposal was submitted, and we are currently waiting for the government’s response, excited about the strategic prospect for our organization to be truly transformational.
Shortly before completing the Call for Proposal submission, we learned of the October 7 atrocities in Israel, presenting new challenges – both for Israelis in our community and those overseas looking for reprieve in a new country.
Within the first few weeks after October 7, we realized we were going to be faced with another crisis in need of response. Our systems and protocols were working well, allowing us to move forward swiftly and efficiently. But this did not feel like “any other immigration crisis”. As a Jewish organization, many of our staff and volunteers struggled with moment to moment worry for family and friends in Israel. Every Jewish person - in Israel or abroad - has been touched by this conflict.
As we tested our crisis response playbook, put into place in the two years since the Ukraine crisis, we had to ensure our Israeli community here – staff, volunteers and clients – also remained front and centre in our compassion and support.
As I reflect on this past year, a time of overarching strategic and directional thinking for the organization, as well as profound emotion and crisis response, I see how we have acclimatized to thinking on our feet, always increasing our level of preparedness and staying on course. I also recognize that this organization, even with 100 years under our belt, is still growing, learning and elevating.
I am grateful for the hard and talented work of Elise Herzig and the entire JIAS team that go over and above each and every day for our clients.
It is an honour to be a Board Chair of a Jewish agency at this moment when we have the opportunity to respond to the largest influx of Jewish immigrants in decades, and to ensure that they feel the support and embrace of our community when they arrive. Likewise, it is a privilege to fulfill the biblical principle to “welcome the stranger,” helping to strengthen our society by supporting diverse newcomers from around the world – regardless of faith, country of origin, gender – as they rebuild their lives in Canada.
JIAS is an essential first responder, as relevant today as ever.
Thank you for your continuing support,
Shelly Markel
Board Chair
Our Mission

We welcome, support, and integrate new immigrants and refugees to build a vibrant Jewish community and a strong, inclusive Canada that values all newcomers.
Our Values

Rooted in Jewish values and guided by the principle of welcoming the stranger in our midst, we believe that all newcomers should be warmly welcomed, well serviced, and connected to communities. Immigrants and refugees have the right to be safe, treated with dignity and respect, and valued for their traditions, cultures, achievements, and aspirations. We believe that newcomers should be provided with choices and opportunities that will empower them towards self-reliance.
Our Services

JIAS helps immigrants and refugees overcome social, economic, and cultural barriers to become full and active participants in the community. We connect newcomers to people, organizations, programs, and opportunities that help them thrive.
In 2023-2024, JIAS continued to see an influx of high need clients from areas of conflict including Afghanistan, Ukraine, and Israel. JIAS adapts its programs and services to meet the urgent and ongoing needs of these vulnerable newcomers.
Highlights from the Year

In September, JIAS launched the Newcomer Welcome Fair program, a full day conference-style event where over 100 clients participated in engaging, multilingual sessions that provided essential information and networking opportunities. Activities were provided for children so their parents could focus on attending sessions, knowing that their kids were occupied, safe and happy. A huge thank you to our many volunteers who help us create a warm, welcoming, and inclusive environment!

The JIAS Teens Get TO Know program provides high school students information about the school system, post-secondary and volunteer opportunities. This initiative creates a supportive community for newcomer teens; they get to build connections and a peer network that they can lean into as they find ways to belong. A highlight for many was our program that took place in March 2024, where 33 teens embarked on an unforgettable three-night adventure at Mansfield Outdoor Centre where teens solidified friendships and felt a sense of community.

In 2023-2024, JIAS partnered with the Bernard Betel Centre and the Schwartz-Reisman Centre to help address social isolation among Russian-speaking, Jewish newcomer seniors in York Region. Programming included learning about life in Canada, enjoying music, participating in physical activities and celebrating holidays. For many of our participants, this is the highlight of their week as it provides them with a welcoming space to socialize and build connections with others.

JIAS has a partnership with the ComKids Foundation, a digital literacy program inspiring students with technology and digital skills to unlock their full potential. JIAS piloted the ComKids program last summer with a middle school class in our Ready for School Program. It was then repeated for high school students in the fall. Upon completion of the program, each student receives a free HP Chromebook to support their ongoing educational journey.

Anishinaabe Elder Grandmother Kim Wheatley shared various lessons through an Indigenous lens to provide students in our Language Instruction for Newcomers to Canada (LINC) schools with an enriched and more authentic picture of Canadian history and culture. This series is part of JIAS Toronto’s commitment to providing newcomers opportunities to learn and become active participants in the journey of reconciliation.

On the International Day for the Prevention of Racial Discrimination (March 21), JIAS hosted Dr. Jack Jedwab from the ACS Metropolis Institute to share research findings on how newcomers are experiencing racism in Canada. Colleagues from our partners, which included COSTI, TMU’s Diversity Institute, YMCA, Achev Employment, JVS Toronto, WES (World Education Services) and the City of Toronto, joined the event and participated in a discussion on how the settlement sector can, and must, play a role in debunking myths, educating the public, and empowering newcomers.

205 Hazara Schoolgirls Saved From Persecution Through Partnership Between JIAS and 30-Birds Foundation

JIAS is the only Jewish agency in Canada that has a Sponsorship Holder Agreement with the Government of Canada. This allows JIAS to privately sponsor refugees from around the world and advise, support and partner with national and international organizations as they evacuate refugees.
The 30 Birds Foundation identified 146 schoolgirls and 59 family members of the persecuted Hazara minority about to be sold to ISIS fighters as sex slaves and succeeded in getting the girls to Pakistan under the condition that they leave the country within a short period. They reached out to JIAS who submitted an unprecedented number of applications to sponsor the 205 girls and family members within two and a half months and worked with the government to expedite their arrival - a process that would normally take years.
While this initiative began in 2021, JIAS continues to support these schoolgirls as they continue to arrive to Canada, as well as other Afghan refugees sponsored with international partner organizations.
The JIAS Private Sponsorship of Refugees program started with an allocation of four spots in 2014 and soon expanded to 150 spots to support those fleeing from the civil war in Syria. Today, JIAS has sponsored over 870 refugees, including those from Syria, Iraq, Iran, Pakistan, Afghanistan, Eritrea, and Sudan.
Heroes Are Among Us As Ukraine Enters Its Third Year Of War
Rabbi Alisa Zilbershtein was attending rabbinical school in New York when Russia invaded Ukraine and made it no longer a safe place for her return. Her search for safety was how she came to Canada, entering under the Canada Ukraine Emergency Authorization Travel program.
In her free time, she offers online counselling to Ukrainian soldiers, volunteers, medics and others impacted by the war in her home country. In February 2024, Rabbi Zilbershtein provided a glimpse into the physical and mental state of the people on the frontlines and those in Canada watching this unfold from afar.
Crisis Response

Volunteerism In Action: Amplifying And Inspiring Change




